By Gerry McGovern
We are in an era of knowledge abundance. Traditional management theory focuses on knowledge scarcity. We need new management strategies to deal with so much communication and so much knowledge.
They say knowledge is power but, if that were the case, academics would rule the world. Knowledge in itself is not power; rather the application of knowledge is where power lies. They say a little learning is a dangerous thing. Well too much learning can lead to paralysis and a lack of decisive, timely action.
These are wonderful times for people who like new challenges. They are particularly wonderful times for content professionals. Today, organizations are producing vast quantities of content in the form of emails, presentations, reports, and webpages. Better ways to manage this content are badly needed.
We are in an era of knowledge abundance. Traditional management theory focuses on knowledge scarcity. We need new management strategies to deal with so much communication and so much knowledge.
They say knowledge is power but, if that were the case, academics would rule the world. Knowledge in itself is not power; rather the application of knowledge is where power lies. They say a little learning is a dangerous thing. Well too much learning can lead to paralysis and a lack of decisive, timely action.
These are wonderful times for people who like new challenges. They are particularly wonderful times for content professionals. Today, organizations are producing vast quantities of content in the form of emails, presentations, reports, and webpages. Better ways to manage this content are badly needed.
There are two basic theories of content management out there. One is summarized by an old saying: “the more the merrier.” This theory believes that everything that is said and written is of some value to someone—maybe not now, but at some time in the future. What we need, this theory claims, is better software “filters” that allow us to get to the content we need right now. Read more
